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URBAN BRAND RETAILING works in an integrated manner
and follows the principle of self-similarity. The brand’s
own individual style is maintained throughout the retail
process in order to create a unique brand experience –
from the retail strategy to the distinctive presentation of
the brand at the POS.
The man behind URBAN BRAND RETAILING is Patrick Urban (MBA in Business Management), the firm’s owner
and Brand Retail Consultant. His extensive knowledge of
modern branding techniques and his long years of experi-
ence in international brand management, retailing and
product management, for such key global brands as
ODLO, SIGG and RIEKER, enable him to combine retail
management and brand management into a unique dis-
cipline that transforms brands into Power Brands at the
POS. And to ensure the integrated realisation of the
entire brand retail process, he draws on a network of
talented experts. |
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URBAN BRAND RETAILING offers you expert, flexible
support, tailored to match your requirements, and pro-
active implementation when integrating your retail
management processes. And we’ll continue to assist you
after your retail concept is in place, with further custom-
ised services. You may wish to place your entire brand
conception and realisation in URBAN BRAND RETAILING’s
hands. Or you may simply want to tap into our consul-
tation and implementation skills for specific projects in
the retail field.
Either way, you’ll have the benefit of a full spectrum of
core skills, courtesy of our independent network of spe-
cialists, all co-ordinated under a single contact. These
wide-ranging skills are pooled to form an integrated,
centrally-controlled concept that will ensure sustainable
success at the POS for your brand. |
