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With well-honed expertise in both conception and exe-
cution, URBAN BRAND RETAILING is an independent
specialist creating integrated brand retail solutions
that are consistently structured and designed with the
POS in mind.
We are the first to combine modern scientific methods
and self-similar brand management with comprehensive
retail expertise to produce a single integrated service for
companies who want a strong, effective positioning for
their brands at the POS.
Our aim is to present the brand directly at the POS,
bringing out its essential concept and distinctive
features – and thus turning it into a Power Brand.
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From the brand identity, we derive integrated sales floor
concepts and an emotional brand universe to produce a
real and unique experience at the POS.
This creates the ideal conditions for establishing a rela-
tionship with the customer at the very place where
purchase decisions are made, which means that a one-off
purchase can be converted to an authentic bond between
brand and customer – and sustainable value creation for
the company. |
