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To stay successful tomorrow, companies need to have
strong brands today. A crucial factor is a strong brand
presence at the POS – the place where more than 70% of
all purchasing decisions are made. And where lasting
relationships are forged between brands and customers.
But the brands that are able to display their full strength
at this vital and sensitive “Decision Point” are relatively
few. That’s because the brand management process does
not generally extend beyond the time when the branded
product leaves production.
And yet the POS is where customers first encounter the
full expression of the brand. Unfortunately, the way that
this expression comes across at this point is often neither
true to the brand nor a full and valid demonstration of
the brand’s true identity and potential. |
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For the company, the consequences can be fatal: robbed
of its inherent strength at the POS, the brand loses its
ability to assert itself against aggressively-priced or high-
profile competitors. The potentially vital value-creating
elements that solid brand management at the POS might
generate are wasted.
The solution: integrated brand retailing that combines
branding techniques and retail expertise in an intimate
and intricate synthesis. And that is precisely what
URBAN BRAND RETAILING delivers.
WE STRENGTHEN YOUR BRAND'S PRESENCE AT THE
POS – TRANSFORMING IT INTO A POWER BRAND.
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