CONCEPT We develop the retail concept that’s right for you – from corners or shop-in-shop models to stand-alone solutions. Our consultation service includes an as-is analysis to determine the requirements of the retail solution; the formu- lation of your retail strategy, with an appro- priate level of consultation concerning products and range; and efficient category management and sustainable communication solutions to maintain integrated brand management at the POS.

DESIGN On the basis of the brand identity, we design a consistent brand universe at the POS, from self-similar designs for displays, corners and shops – all fully and powerfully branded and including window display concepts – through to visual merchandising that fits and reflects the brand and the integrated brand communication at the POS. We also establish both the opti- mum product stocking levels for you, complete with scheduling and patterns so that collections can be promoted in a manner that suits the brand, and a proper linkage of the required logistics.

REALISATION Together with our team of experts – and in consultation with you – we handle the entire process of implementing the retail solution, through to the completion of test shops. We guarantee that the key steps in the implemen- tation process will receive strategic supervision to ensure the retail concept is efficiently exe- cuted down to the smallest detail. We will also advise you when contracts need to be drawn up with your trade and distribution partners.

	TRAINING To make sure the implementation of the brand concept by sales staff and partners at the POS stays strictly within the stylistic parameters, we develop training concepts and materials that instruct your employees and trade partners about the key aspects of brand retailing and with brand-oriented guidance.

	COACHING And we don’t abandon you the moment your brand retail concept has been approved and realised. Working to suit your requirements, we give you the support you need as you integrate the retail management process into your company and implement your operations.

	CONTROLS We offer you reliable retail controls, integrated into your own overall control processes, to ensure that every aspect of the brand retailing process – planning, financing, the control of results, cost-effectiveness – is dealt with effectively.