ODLO – the international sportswear brand
with a “Passion for Sports”. This harmonious
in-store presentation was derived from the
brand’s identity and implemented as a
stylistically-consistent brand design, combined
with emotional branding and brand-oriented
visual merchandising. This allows ODLO Shops
to present the brand universe and the “Sports
Passion Feeling” as a real and unique experi-
ence at the POS.