How do successful examples of the POWER RETAIL
SYSTEM work in practice? Let’s take a look at two typical
concepts developed for the Power Brands ODLO and
SIGG, and see how their extra impact at the POS has led
to clear increases in sales. Two examples of brands that
have used brand retailing to significantly raise their
intrinsic value.

As Head of Retail Management for ODLO International AG,
and then as Senior Vice President, Marketing and Man-
agement Board Member with Responsibility for Inter-
national Brand Management, Communication, Product
Management and Retail Management for SIGG Switzer-
land AG, Patrick Urban handled the development of
successful brand concepts for both companies and their
implementation at the POS.