"DIE ZEITGEIST-FALLE"
Comment, published at: HORIZONT Österreich, November 9, 2007 (in German).

"WIE FÄLLT MEINE MARKE AM POS AUF?"
Interview, published at: HANDEL HEUTE, issue 5, October 15, 2007 (in German).

"DIE APOTHEKE ALS MARKE"
Specialist Article, published at: POS-LADENBAUER, issue 5/2007, September 2007 (in German).
"MARKETINGMASSNAHME NUMMER EINS"
Comment, published at: MEDIANET, September 12, 2007 (in German).

"VERBRAUCHERNAHE SORTIMENTSPOLITIK"

Specialist Article, published at: CREATIV VERPACKEN, issue 5/2007, September 2007 (in German).


"MARKEN-BOTSCHAFT"

Interview, published at: LEBENSMITTEL PRAXIS, issue 12, June 20, 2007 (in German).

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