Development of Branding / Management Marken by Urban Brand Retailing: Brand-Management, Beratung Markenführung und Retail-Management

	"SICH DAS BESONDERE EINER MARKE ..."
	Specialist Article, published at: HANDELS-ZEITUNG & THE WALL STREET JOURNAL, issue 38, September 2008 (in German).

	"THE RETAILER AS A BRAND"
	Specialist Article, published at: SCHUHMARKT, issue 14, July 2008 (in German).

	"THE BRAND AS PROCESS MANAGER"
	Specialist Article, published at: SCORECARD(incl. in BILANZ - the leading Suisse Economy Magazine), June 2008 (in German).

	LOGISTIC MANAGEMENT & BRAND RETAILING
	Specialist Article, published at: GETRÄNKE INDUSTRIE, February 2008 (in German).

	"IN DER ZWICKMÜHLE"
	Quotes, published at: PHARMA MARKETING JOURNAL, January 2008 (in German).

	"ALLE GEGEN JEDEN"
	Quotes, published at: PHARMA MARKETING JOURNAL, January 2008 (in German).